Hi there, and welcome to issue #18 of the Outranked SEO newsletter.
This week, I'm sharing a session that I presented earlier this week at the latest Digital Superchats event.
I ran a session titled "Brand Signals Will Decide Your Visibility in AI-Powered Search; Where to Double Down"
I had lots of great follow-up conversations after the event so wanted to share the full presentation and the key takeaways.
You'll learn:
- Why Google is set to be the long-term winner of AI-powered search.
- How the foundation of AI search visibility is becoming a trusted entity.
- The type of brand mentions you need to focus on earning.
- Why it's not just about getting your own site ranking and referenced but being present in the wider corpus of sources that are used.
View the presentation here.
Brand signals will decide your visibility in AI-powered search.
You can't be recommended by AI as the best if you're the only one saying it...
Something that I've been talking about for years is the importance of building brand signals if you want to perform on the SERPs.
Now, that matters more than ever; as AI takes away top of the funnel clicks and brand discovery becomes fragmented across multiple surfaces.
Is GEO really just great SEO + great PR?
In many ways, I think so... with a few nuances, of course.
Anyway, check out the presentation; if you're working to increase your visibility across AI platforms (we're still early; double down on this now) or figuring out where to focus your efforts over the coming months, I'm pretty hopeful you'll find some useful takeaways!
View the presentation here.
The takeaways…
➔ Brand signals will decide your visibility in AI-powered search.
➔ You can’t just rely on what you say about yourself; third-party mentions matter more than anything else.
➔ Proprietary research, expert insights, product PR, reviews, and forum mentions are key drivers of AI citations.
➔ The context and credibility of coverage influence how AI understands who you are and what you do.
➔ We’re still early. It’s time to double down on building brand signals.
-
If you learned something from this issue or it’s made you think about SEO a little differently, please consider forwarding it to someone else on your team.
I’m on a mission to make sure more SEO investment actually has an impact on real business metrics.
Appreciate you making it to the end; same time next week?
- James Brockbank
P.S. If you ever need expert support with SEO or digital PR and want to drive results that actually matter, I’d love to chat. Let’s talk.
📌 This week’s bookmarks:
If I could only send three links to a fellow marketer this week, it’d be these…
|
|
|
👋 Hi, I'm James...
Managing Director & Founder at Digitaloft.
I've spent the last 10 years building an agency that's perfectly positioned to help ambitious brands to drive real business growth from SEO and digital PR.
You might have seen me speaking at events like BrightonSEO, SMX and the International Search Summit.
|