outranked.
In less than 5 minutes a week, you'll get exclusive tips, frameworks, and research findings to help you make more money from organic search.
The real reason why nofollow links aren't as worthless as many SEOs believe...
Issue #9 - Friday 11th July Read online Hi there, and welcome to issue #9 of the Outranked SEO newsletter. In this issue, I’m breaking down why the opinions that many (most?!) SEOs hold about nofollow links need to change. The typical mindset of "they're worthless..." is SO outdated, and I'm ready to show why that's the case. You’ll learn: Why nofollow links aren't worthless, like many SEOs believe How Google was forced to change nofollow from a directive to a hint What signals Google might...
Hacked sites & expired domains are being used as sources for ChatGPT's recommendations...
Issue #8 - Monday 8th July Read online Hi there, and welcome to issue #8 of the Outranked SEO newsletter. Today, I’m sharing exclusive research that I published this morning into how expired domains and hacked sites are being used as sources by ChatGPT when recommending businesses. In the write-up, you’ll learn: How ChatGPT’s recommendations are being manipulated, and why it matters Real examples of hacked and expired domains being cited as credible sources Why authoritative but irrelevant...
Don't sleep on Reddit if you want to be visible in LLMs...
Issue #7 - Friday 4th July Read online Happy Friday! Today, I’m following on from Monday's newsletter where I talked about the need to earn coverage in press roundups and reviews if you want LLMs to recommend your business. I'll be sharing why you need to figure out how to get your business talked about on Reddit (as well as Quora and YouTube), and sharing some ideas around this, if you want to be visible in LLMs. You’ll learn: Why now is the time to figure out Reddit visibility for your...
You can’t be recommended by LLMs as ‘the best’ if no one else is saying it…
Issue #6 - Monday 30th June Read online Hi there, and welcome to issue #6 of the Outranked SEO newsletter. One more Monday send left in this first month after today and then I’ll just be sending on a Friday. Today, I’m looking at the type of press coverage you need to earn if you want your business to be recommended by LLMs. You’ll learn: Why we can’t just adopt a mindset of ‘any mention matters’ if we want to show in AI-powered search The types of press coverage and mentions you should...
Digital PR ≠ link buying. So why are you still using cost-per-link as a KPI?
Issue #5 - 27th June Read online Hi there, and welcome to the issue #5 of the Outranked SEO newsletter. In this issue, I’m shining a light on why cost-per-link is perhaps one of the worst metrics you could use to measure the success of investment into digital PR. You’ll learn: Why cost-per-link is a misleading and dangerous KPI How to reframe your thinking around links and value Better ways to measure the real impact of digital PR on SEO success Let’s get into it. Digital PR ≠ link buying. So...
Your #1 SEO focus right now should be improving your commercial pages…
Issue #4 - Monday 23rd June Read online Hi there, and welcome to issue #4 of the Outranked SEO newsletter. I’m hyped to grow this newsletter and have so many ideas for of content I want to share. This will be weekly, on a Friday, but for the first month I’m dropping two newsletters a week; which means this will be landing in your inbox on a Monday, too for now. In this issue, I’m digging into why your commercial pages; not your blogs, guides, or other top-of-funnel content, but your category,...
Digital PR is more important than ever in 2025. Here's why...
Issue #3 - Friday 20th June Read online Hi there, and welcome to the third issue of the Outranked SEO newsletter. I've been loving all the feedback I've had since launching the newsletter last week... so many replies from people saying they've found the content really useful. That's why I'm doing it, so this means a lot. In this issue, I’m breaking down why digital PR is more important than ever in 2025, and why it's something more brands should be doubling down on, but measure it in a way...
If you don’t control your branded SERPs, someone else will...
Issue #2 - Monday 16th June Read online Hi there, and welcome to the issue #2 of the Outranked SEO newsletter. You might have noticed it's not Friday ... and I said I'd be sending the newsletter every Friday. But we're only just getting going; so I'm throwing in a few extra issues on a Monday in the first month! In this issue, I’m digging into branded search, and how it’s about far more than just ranking when someone types your brand name into Google (or an LLM like ChatGPT). Too many SEOs...
Most SEO goals are pointless. Here’s how to fix that…
Issue #1 - Friday 13th June Read online Hi there, and welcome to the first issue of the Outranked SEO newsletter. In this issue, I’m breaking down why most SEO goals miss the mark, and how shifting my thinking transformed the way I approach putting together strategies. You’ll learn: Why most SEO goals don’t help you build strategy or get buy-in How thinking commercially changes the way you prioritise and plan SEO The one mindset shift that helped me go from tactics to outcomes Let’s get into...
In less than 5 minutes a week, you'll get exclusive tips, frameworks, and research findings to help you make more money from organic search.