outranked.
In less than 5 minutes a week, you'll get exclusive tips, frameworks, and research findings to help you make more money from organic search.
How to run an AI brand audit & find what these platforms really know about you...
Issue #16 - Friday 29th August Read online Hi there, and welcome to issue #16 of the Outranked SEO newsletter. In this issue, I’m showing you how to run an AI brand audit; analysing exactly what ChatGPT, AI Mode and other AI platforms know and say about your brand when someone asks the kinds of questions a potential customer might. You’ll learn: The to ask ChatGPT and other AI platforms to surface what they know about your brand How to spot blind spots and red flags in your AI brand...
What the long-term impact of digital PR on SEO success looks like (based on data)...
Issue #14 - Friday 22nd August Read online Hi there, and welcome to issue #15 of the Outranked SEO newsletter. In this issue, I’m going to be sharing insights into the long-term impact of digital PR on SEO success, according to the data.I recently did a deep-dive into the growth achieved across 5 brands who consistently invested into digital PR over two years or more. Today, I'm sharing the insights from these five case studies. You’ll learn: The long-term impact of digital PR on organic...
Study reveals how much content top-ranking eCommerce category pages have in 2025...
Issue #14 - Friday 15th August Read online Hi there, and welcome to issue #14 of the Outranked SEO newsletter. In this issue, I’m sharing new data that gives an insight into how much content top-ranking eCommerce category pages really have on them, and why I believe removing 'filler' content from these should be high on many store's list of SEO priorities. You’ll learn: What a study of 300 category URLs that rank in position 1 shows about how much content high-performing pages really have on...
Here's why links aren't having a measurable impact on your organic visibility...
Issue #13 - Friday 8th August Read online Hi there, and welcome to issue #13 of the Outranked SEO newsletter. This issue tackles one of the most common questions I’ve been asked in the last ten years… "Why aren't links having the impact on my brand's organic visibility that I expected?" You’ll learn: The common reasons why links aren’t having the impact you expected How to identify what needs to change for you to see the right outcomes Why no links can compensate for other SEO issues (In...
Here's what stakeholders actually want to see in SEO reports...
Issue #12 - Friday 1st August Read online Hi there, and welcome to the 12th issue of the Outranked SEO newsletter. In this issue, I’m sharing the insights of five experienced in-house SEOs on what stakeholders actually want to see included in SEO reports. I recently spoke with Lee McCoy (Group Head of SEO at N Brown Group), Scott Salter (SEO & Content Manager at Gymshark), Hemanth Balaji (Head of SEO at Frasers Group), Adam Rowley (Head of SEO at TrustedHousesitters) and Helen Pollitt...
How to calculate your brand's (or category's) total organic revenue potential...
Issue #11 - Friday 25th July Read online Hi there, and welcome to issue #11 of the Outranked SEO newsletter. In this issue, I’m going to break down why total organic revenue potential is the most valuable metric you're probably not using and share a free dashboard that you can use to really quickly calculate this. You’ll learn: What total organic revenue potential is and what it tells you Why it's such a useful metric to calculate and track How to calculate it using my free dashboard Let’s...
Here's how to come up with content ideas that your competitors won't have thought of...
Issue #10 - Friday 18th June Read online Hi there, and welcome to issue #10 of the Outranked SEO newsletter. In this issue, I’m breaking down how to come up with content ideas that your competitors won't have thought of and why, in this new era of AI-powered search, going beyond keyword tools is going to be key to driving growth. You’ll learn: The sources of content ideas that exist within every business. How to go about finding ideas for content that your competitors won't have thought of....
The real reason why nofollow links aren't as worthless as many SEOs believe...
Issue #9 - Friday 11th July Read online Hi there, and welcome to issue #9 of the Outranked SEO newsletter. In this issue, I’m breaking down why the opinions that many (most?!) SEOs hold about nofollow links need to change. The typical mindset of "they're worthless..." is SO outdated, and I'm ready to show why that's the case. You’ll learn: Why nofollow links aren't worthless, like many SEOs believe How Google was forced to change nofollow from a directive to a hint What signals Google might...
Hacked sites & expired domains are being used as sources for ChatGPT's recommendations...
Issue #8 - Monday 8th July Read online Hi there, and welcome to issue #8 of the Outranked SEO newsletter. Today, I’m sharing exclusive research that I published this morning into how expired domains and hacked sites are being used as sources by ChatGPT when recommending businesses. In the write-up, you’ll learn: How ChatGPT’s recommendations are being manipulated, and why it matters Real examples of hacked and expired domains being cited as credible sources Why authoritative but irrelevant...
Don't sleep on Reddit if you want to be visible in LLMs...
Issue #7 - Friday 4th July Read online Happy Friday! Today, I’m following on from Monday's newsletter where I talked about the need to earn coverage in press roundups and reviews if you want LLMs to recommend your business. I'll be sharing why you need to figure out how to get your business talked about on Reddit (as well as Quora and YouTube), and sharing some ideas around this, if you want to be visible in LLMs. You’ll learn: Why now is the time to figure out Reddit visibility for your...
In less than 5 minutes a week, you'll get exclusive tips, frameworks, and research findings to help you make more money from organic search.