outranked.
In less than 5 minutes a week, you'll get exclusive tips, frameworks, and research findings to help you make more money from organic search.
What's your brand's Share of SERP?
Issue #21 - Friday 3rd October Read online Hi there, and welcome to the 21st issue of the Outranked SEO newsletter. Most marketers still think of SEO as being about ranking their site on page one of Google. But in 2025, that’s only part of the picture. The real question is what’s your brand’s Share of SERP? In this issue, you’ll learn: Why ranking your own site on page one isn’t enough to win at search anymore What Share of SERP is and why it matters more than ever in the era of AI search The...
Internal data & proprietary research; the competitive advantage you're sleeping on...
Issue #20 - Friday 26th September Read online Hi there, and welcome to issue #20 of the Outranked SEO newsletter. Can't believe we're 20 issues in already. Thank you to all of you who keep reading week in, week out. I really do appreciate it! Anyway... In this issue, I’m encouraging you to think about the internal data you have available within your business, how you can go and conduct proprietary research and why this is SO valuable right now. You’ll learn: Why first-party data gives you a...
Your search rankings have dropped for priority keywords, now what..
Issue #19 - Friday 19th September Read online Hi there, and welcome to issue #19 of the Outranked SEO newsletter. In this issue, I’m sharing my thoughts about what to do, and more importantly how to think, when you see key search rankings drop. I'm not talking about traffic losses, here. Yes, they're a symptom of ranking drops, but that can also be caused by lots of other things. Today, I want to encourage you to think differently about why you've seen ranking drops, how to find the possible...
You can't be recommended by AI as the best if you're the only one saying it...
Issue #18 - Friday 12th September Read online Hi there, and welcome to issue #18 of the Outranked SEO newsletter. This week, I'm sharing a session that I presented earlier this week at the latest Digital Superchats event. I ran a session titled "Brand Signals Will Decide Your Visibility in AI-Powered Search; Where to Double Down" I had lots of great follow-up conversations after the event so wanted to share the full presentation and the key takeaways. You'll learn: Why Google is set to be the...
Traction, traffic & transactions; a framework for tracking SEO progress...
Issue #17 - Friday 5th September Read online Hi there, and welcome to issue #17 of the Outranked SEO newsletter. In this issue, I’m sharing the framework I use for tracking SEO progress (and for setting expectations and milestones for everyone working on a project). You’ll learn: Why (and how) our industry keeps using the term 'KPI' wrong How to measure and track SEO progress against 3 KPI groups How to use this framework to set expectations & milestones Let’s get into it. Traction → traffic...
How to run an AI brand audit & find what these platforms really know about you...
Issue #16 - Friday 29th August Read online Hi there, and welcome to issue #16 of the Outranked SEO newsletter. In this issue, I’m showing you how to run an AI brand audit; analysing exactly what ChatGPT, AI Mode and other AI platforms know and say about your brand when someone asks the kinds of questions a potential customer might. You’ll learn: The to ask ChatGPT and other AI platforms to surface what they know about your brand How to spot blind spots and red flags in your AI brand...
What the long-term impact of digital PR on SEO success looks like (based on data)...
Issue #14 - Friday 22nd August Read online Hi there, and welcome to issue #15 of the Outranked SEO newsletter. In this issue, I’m going to be sharing insights into the long-term impact of digital PR on SEO success, according to the data.I recently did a deep-dive into the growth achieved across 5 brands who consistently invested into digital PR over two years or more. Today, I'm sharing the insights from these five case studies. You’ll learn: The long-term impact of digital PR on organic...
Study reveals how much content top-ranking eCommerce category pages have in 2025...
Issue #14 - Friday 15th August Read online Hi there, and welcome to issue #14 of the Outranked SEO newsletter. In this issue, I’m sharing new data that gives an insight into how much content top-ranking eCommerce category pages really have on them, and why I believe removing 'filler' content from these should be high on many store's list of SEO priorities. You’ll learn: What a study of 300 category URLs that rank in position 1 shows about how much content high-performing pages really have on...
Here's why links aren't having a measurable impact on your organic visibility...
Issue #13 - Friday 8th August Read online Hi there, and welcome to issue #13 of the Outranked SEO newsletter. This issue tackles one of the most common questions I’ve been asked in the last ten years… "Why aren't links having the impact on my brand's organic visibility that I expected?" You’ll learn: The common reasons why links aren’t having the impact you expected How to identify what needs to change for you to see the right outcomes Why no links can compensate for other SEO issues (In...
Here's what stakeholders actually want to see in SEO reports...
Issue #12 - Friday 1st August Read online Hi there, and welcome to the 12th issue of the Outranked SEO newsletter. In this issue, I’m sharing the insights of five experienced in-house SEOs on what stakeholders actually want to see included in SEO reports. I recently spoke with Lee McCoy (Group Head of SEO at N Brown Group), Scott Salter (SEO & Content Manager at Gymshark), Hemanth Balaji (Head of SEO at Frasers Group), Adam Rowley (Head of SEO at TrustedHousesitters) and Helen Pollitt...
In less than 5 minutes a week, you'll get exclusive tips, frameworks, and research findings to help you make more money from organic search.