Hi there, and welcome to issue #8 of the Outranked SEO newsletter.

Today, I’m sharing exclusive research that I published this morning into how expired domains and hacked sites are being used as sources by ChatGPT when recommending businesses.

In the write-up, you’ll learn:

• How ChatGPT’s recommendations are being manipulated, and why it matters
• Real examples of hacked and expired domains being cited as credible sources
• Why authoritative but irrelevant sites are surfacing in high-stakes verticals
• What this reveals about how ChatGPT evaluates trust, authority, and freshness

You can read the full report here.

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If you learned something from this issue or it’s made you think about SEO a little differently, please consider forwarding it to someone else on your team.

Appreciate you making it to the end; same time Friday?

- James Brockbank

P.S. If you ever need expert support with SEO or digital PR and want to drive results that actually matter, I’d love to chat. Let’s talk.

📌 This week’s bookmarks: If I could only send three links to a fellow marketer this week, it’d be these… ​ ​Explaining The Great Decoupling To C-Level - Dan Taylor, Search Engine Journal ​“Performance Marketing” is just advertising (with a dashboard) - Jono Alderson ​ChatGPT 4o System Prompt Leak: SEO Impact - ​Hanns Kronenberg, GPT Insights

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👋 Hi, I'm James... Managing Director & Founder at Digitaloft. I've spent the last 10 years building an agency that's perfectly positioned to help ambitious brands to drive real business growth from SEO and digital PR. You might have seen me speaking at events like BrightonSEO, SMX and the International Search Summit.

Digitaloft, Angel Yard, 21-23 Highgate, Kendal, LA9 4DY
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