outranked.
In less than 5 minutes a week, you'll get exclusive tips, frameworks, and research findings to help you make more money from organic search.
Here's what happened when 1,300 words of content were removed from a page whose rankings had dropped…
Issue #25 - Friday 31st October Read online Hi there, It’s a short one today, but one that I hope makes you take action.A few months back, I shared the results from a study I ran that explored how much content top-ranked eCommerce pages actually have on them. Less than 400 words, on average. But what I’ve not shared, until now, is an example of what happens when you significantly reduce the length of page content. Let’s get stuck in. We removed 1,300 words of content after rankings dropped…...
Here's the framework I use to prioritise content creation & optimisation...
Issue #24 - Friday 24th October Read online Hi there,Something that doesn’t get talked about enough is prioritisation. And more specifically, how to prioritise. So today, I’m sharing the framework I use to help prioritise content creation and/or optimisation as an SEO. It’s a simple way to prioritise against what matters the most; commercial outcomes. And to answer the question that many get stuck at; “what content should I create or improve next/first?” Let’s get stuck in. I think about...
The dos & don’ts of SEO for seasonal pages & terms...
Issue #23 - Friday 17th October Read online Hi there, and welcome to issue #23 of the Outranked SEO newsletter. This week, I'm talking about how to do SEO for seasonal pages and rank for seasonal terms. You're invited to The eCommerce SEO Summit 2025... On 20th November, Digitaloft is hosting a free half-day virtual event for marketers working for, and with, eCommerce retailers. Join us on the afternoon of 20th November to discover the strategies and tactics that you need to be paying...
Most SEO strategies aren’t strategies at all…
Issue #22 - Friday 10th October Read online Hi there, and welcome to issue #22 of the Outranked SEO newsletter. In this issue, I want to talk about why most 'SEO strategies' aren't actually strategies at all; they’re just lists. You’ll learn: The difference between a strategy and a roadmap (and why most teams confuse them) Why great strategy is about focus and trade-offs How to connect your SEO strategy directly to commercial goals Let’s get into it. Most 'SEO strategies' are just lists of...
What's your brand's Share of SERP?
Issue #21 - Friday 3rd October Read online Hi there, and welcome to the 21st issue of the Outranked SEO newsletter. Most marketers still think of SEO as being about ranking their site on page one of Google. But in 2025, that’s only part of the picture. The real question is what’s your brand’s Share of SERP? In this issue, you’ll learn: Why ranking your own site on page one isn’t enough to win at search anymore What Share of SERP is and why it matters more than ever in the era of AI search The...
Internal data & proprietary research; the competitive advantage you're sleeping on...
Issue #20 - Friday 26th September Read online Hi there, and welcome to issue #20 of the Outranked SEO newsletter. Can't believe we're 20 issues in already. Thank you to all of you who keep reading week in, week out. I really do appreciate it! Anyway... In this issue, I’m encouraging you to think about the internal data you have available within your business, how you can go and conduct proprietary research and why this is SO valuable right now. You’ll learn: Why first-party data gives you a...
Your search rankings have dropped for priority keywords, now what..
Issue #19 - Friday 19th September Read online Hi there, and welcome to issue #19 of the Outranked SEO newsletter. In this issue, I’m sharing my thoughts about what to do, and more importantly how to think, when you see key search rankings drop. I'm not talking about traffic losses, here. Yes, they're a symptom of ranking drops, but that can also be caused by lots of other things. Today, I want to encourage you to think differently about why you've seen ranking drops, how to find the possible...
You can't be recommended by AI as the best if you're the only one saying it...
Issue #18 - Friday 12th September Read online Hi there, and welcome to issue #18 of the Outranked SEO newsletter. This week, I'm sharing a session that I presented earlier this week at the latest Digital Superchats event. I ran a session titled "Brand Signals Will Decide Your Visibility in AI-Powered Search; Where to Double Down" I had lots of great follow-up conversations after the event so wanted to share the full presentation and the key takeaways. You'll learn: Why Google is set to be the...
Traction, traffic & transactions; a framework for tracking SEO progress...
Issue #17 - Friday 5th September Read online Hi there, and welcome to issue #17 of the Outranked SEO newsletter. In this issue, I’m sharing the framework I use for tracking SEO progress (and for setting expectations and milestones for everyone working on a project). You’ll learn: Why (and how) our industry keeps using the term 'KPI' wrong How to measure and track SEO progress against 3 KPI groups How to use this framework to set expectations & milestones Let’s get into it. Traction → traffic...
How to run an AI brand audit & find what these platforms really know about you...
Issue #16 - Friday 29th August Read online Hi there, and welcome to issue #16 of the Outranked SEO newsletter. In this issue, I’m showing you how to run an AI brand audit; analysing exactly what ChatGPT, AI Mode and other AI platforms know and say about your brand when someone asks the kinds of questions a potential customer might. You’ll learn: The to ask ChatGPT and other AI platforms to surface what they know about your brand How to spot blind spots and red flags in your AI brand...
In less than 5 minutes a week, you'll get exclusive tips, frameworks, and research findings to help you make more money from organic search.